"Turnout Gear For The Masses"

That simple phrase captures the heart of the brand, a vision that's been evolving in my thoughts for years. I was always on the hunt for a graphic tee that not only looked great but would hold up to anything I threw at it. From mowing the lawn, hitting the gym or just lounging around at home. Too often shirts would shrink, lose their shape, or fall short of the standard I had in mind.

After transitioning out of the military and into the fire service, I was able to refine that vision. With a more flexible schedule, I began building the foundation of what I wanted out of a brand. Focusing on high quality materials with gritty, bold, purpose -driven designs.

This isn't just gear for firefighters, this is gear for everyone who demands more from what they wear. This is lifestyle apparel, forged from the firehouse, built for the everyday grind.